U.S. floriculture and horticulture statistics.
Key numbers from the latest federal Census of Horticultural Specialties, with a look at the scale of Florida's growing industry.
Updated September 9, 2026. Data year: 2024.
The growing side of flowers and plants.
These figures describe U.S. growers and producers, not retail florist sales. They come from the U.S. Department of Agriculture's 2024 Census of Horticultural Specialties, released on February 26, 2026.
For a local florist, the numbers put fresh flowers in context: the work begins with a broad network of growers, greenhouses, and plant producers, with Florida playing an important role.
$18.3B
U.S. horticulture sales
American horticulture operations reported $18.3 billion in sales of floriculture, nursery, and specialty crops in 2024.
USDA source, February 26, 202623,060
Horticulture operations
The 2024 census counted 23,060 U.S. horticulture operations that met the survey definition.
USDA source, February 26, 2026$2.15B
Florida horticulture sales
Florida ranked second nationally, with $2.15 billion in horticulture sales in 2024. California ranked first at $3.07 billion.
USDA source, February 26, 202667%
Sales from 10 leading states
Ten states accounted for 67% of all U.S. horticulture sales in 2024, showing how concentrated production is in major growing regions.
USDA source, February 26, 2026$2.67B
Annual bedding and garden plants
Annual bedding and garden plants generated $2.67 billion in sales, 19% higher than in 2019.
USDA source, February 26, 2026$1.29B
Potted flowering plants
Potted flowering plants generated $1.29 billion in sales, 7% higher than in 2019.
USDA source, February 26, 2026$1.36B
Potted herbaceous perennials
Potted herbaceous perennials generated $1.36 billion in sales, 47% higher than in 2019.
USDA source, February 26, 202636%
Labor share of expenses
Labor was the largest reported industry expense in 2024, accounting for 36% of total horticulture expenses.
USDA source, February 26, 2026Florida is one of the country's largest horticulture markets.
Florida's $2.15 billion in 2024 horticulture sales placed it second in the nation. That local connection matters in Port Richey, where fresh flowers move from regional production into arrangements for birthdays, sympathy, anniversaries, and everyday moments.
Explore flower delivery in Port Richey →How to use these figures.
This page summarizes statistics reported by the USDA National Agricultural Statistics Service. The 2024 Census of Horticultural Specialties covers U.S. operations that grew and sold at least $10,000 in horticultural specialty products during the census year. Dollar amounts are reported in U.S. dollars. Percentage changes compare 2024 with 2019 where the USDA provided that comparison.
- USDA National Agricultural Statistics Service, U.S. Horticulture Operations Report $18.3 Billion in Sales, February 26, 2026
- USDA National Agricultural Statistics Service, Census of Horticultural Specialties, survey scope and definitions
Cite this page
Anastasia's Blooms. "U.S. Floriculture and Horticulture Statistics." Updated September 9, 2026. https://annasflower.com/floriculture-statistics